For studios to compete, creativity and efficiency are paramount. We need more talented content creators, and we need to be a whole lot more efficient. There are thousands of artists across hundreds of studios working on dozens of projects at any given point in time - and it’s still not enough. ![]() At the same time, although increasing, production budgets are not keeping pace with this demand, putting immense pressure on companies to do more for less. As the battle heats up for streaming subscribers, we see greater need for high-quality content to capture - and retain - consumers’ attention. For many years now, there’s been increasing demand for content - more TV shows, more films, more games. What do you see as the key trends shaping the future of the M&E industry?Ī major force continuing to drive our industry is the ongoing content boom. ![]() We reached out to Colella to talk about tech trends in the M&E industry, the newly announced Maya Creative offering (more on that later), and Autodesk’s efforts to advance open standards and open-source solutions for film, TV and games production. During her 25-year tenure at Autodesk, she has gained diverse perspective and experience working with teams across the company, including operations, product management, customer success, strategy and marketing. She heads up strategy and execution for some of the most-used Autodesk products, such as Maya, 3ds Max, Arnold, Flame and ShotGrid. We reached out to Diana Colella to talk about tech trends in the M&E industry, the newly announced Maya Creative offering, and Autodesk’s efforts to advance open standards and open-source solutions for film, TV and games production.ĭiana Colella is SVP of Media and Entertainment at Autodesk.
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